Olivier: “The story of Ville-Marie, it came from the tower Ville-Marie in downtown. The tower is like a plus [a cross], and at the top of the tower there is the light that turns during the night. The idea is that it is like the light during the night that lights the city…So that is why our logo is like a corner of the tower… that’s the idea, we didn’t want to brand ourselves like ‘scented candles’ more like candles that gather people, its more like our big candles during the night, the tower.”